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The commercialization of athletes has been an important aspect of the sports industry and personal branding in the contemporary landscape of digital media and sports communication. However, the commercialization of the athletes will be interpreted under the framework of national symbolism when the athletes are constructed as national symbols at the same time. Starting by researching the case of Ei
As brands increasingly engage with social issues through communication, how consumers respond to perceived inconsistency in brand value expressions has become an important area of inquiry in strategic communication research. Existing studies have largely focused on the effects of brand activism and femvertising on attitudes and purchase intentions, with limited attention to how consumers negotiate
Sammanfattning: Examensarbetets titel: Artisters värdeladdade ställningstaganden i sociala medier, En studie av publikrespons, legitimitet och meningsskapande Seminariedatum: 2026-06-04 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Sebastian Albihn, Noah Bark, Anton Fagrenius Handledare: Annette Cerne Fem nyckelord: Autenticitet, netnografi, parasoSummary: Title: Artists’ Value-Laden Statements on Social Media, A study of audience response, legitimacy, and the construction of meaning Seminar date: 2026-06-04 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 Credits Authors: Sebastian Albihn, Noah Bark, Anton Fagrenius Advisor/s: Annette Cerne Key words: Authenticity, netnography, parasocial
Forskningsfråga: Hur uppfattas varumärkens brand personality på sociala medier? Hur kan uppfattningen av brand personality i sociala medier förstås i relation till brand equity? Syfte: Syftet med denna studie är att bidra till förståelsen av hur brand personality framträder i en social-mediekontext genom att undersöka hur varumärken bedöms utifrån anonymiserat bildmaterial, samt hur dessa bedömni
Title: I’m a Barbie Girl, in a Commodified World: Exploring Commodification of Feminism in the Context of Barbie (2023) Seminar date: June 4, 2026 Course: BUSN39 - Degree Project in Global Marketing Authors: Olga Ivanova & Leonora Olnäs Supervisor: Daphne Geveke Research questions: How do feminist-identifying Generation Z consumers experience, interpret, and negotiate the feminist messaging of
Implementering av hållbarhetsåtgärder i anläggningsprojekt har blivit en allt viktigare fråga i takt med att hållbar utveckling fått en mer framträdande roll i såväl forskning som praktik. Samtidigt finns det utmaningar i hur dessa åtgärder faktiskt genomförs i praktiken. Tidigare studier visar att implementeringen av hållbarhetsåtgärder är en komplex process, men ger en begränsad förståelse för hSustainability has become more important in both research and practice. The implementation of sustainability measures in infrastructure project has therefore become a key issue within the infrastructure sector. At the same time, there are challenges in how these measures are carried out in practice. Earlier research shows that the implementation of sustainability measures is a complex process but
Rather than viewing the spread of disinformation as a technological problem, this study models disinformation as a product of interconnected psychological and cognitive factors. These factors are derived from Theory of Planned Behavior while extending the theory with additional constructs to robustly test intention of sharing AI generated disinformation. The study leveraged quantitative data from
This study examines how authenticity is constructed, interpreted, and negotiated through strategic communication in informal market contexts, with a focus on the Onitsha Main Market in Nigeria. While existing research often treats authenticity as a property of products or a matter of consumer perception, less attention has been paid to how it is produced through everyday market interactions. Adopt
This study examines how idealised expectations of Indonesian civil servants (Aparatur Sipil Negara/ASN) are not simply imposed or internalised but are continuously engaged with and negotiated through everyday discourse. Situated within Indonesia’s ongoing bureaucratic reform agenda, the study focuses on how state-led narratives and employer branding initiatives, particularly the BerAKHLAK core val
This thesis examines how public health communication campaign messages should be tailored to promote healthier eating habits, using Region Skåne’s Ha det gott! campaign as a case study. Guided by social marketing theory, the Health Belief Model, and the WHO Strategic Communications Framework, the study explores how message tailoring can impact intentions for behaviour change in a public health con
As remote and hybrid work become institutionalized, Global Virtual Teams (GVTs) increasingly rely on digital communication to sustain collaboration. While communication technologies enable connectivity, they do not necessarily foster engagement or belonging among employees. This thesis examines how internal communication shapes employees’ experiences of engagement and belonging in newly formed Glo
En stor del av dagens bostäder i Sverige byggs med trästomme, något som också blir alltmer relevant i takt med ökade krav på byggnaders klimatavtryck. Det är därför mer intressant än någonsin för branschen att utöka kunskapen om träbyggnation och hur den kan effektiviseras. Byggnader behöver dimensioneras för horisontella laster. I låga bostadshus uppnås horisontalstabiliteten vanligen genom skiv
In this study, soil cores (0–20 cm) were collected at 45 sites located within a 30-km radius zone around the Belarusian nuclear power plant (BelNPP) in 2019 before its commissioning. Activity of gamma-emitting radionuclides was measured in the samples using HPGe detectors. The study revealed low levels of 137Cs in the soil: the weighted average dry weight (d.w.) activity concentration (ACw) varied
OBJECTIVE: Avacopan (AVAC), an oral selective C5a receptor inhibitor, has been approved for treatment in anti-neutrophil cytoplasmic antibody (ANCA)-associated vasculitis (AAV). Outside randomized controlled studies, real-world data are scarce. The aim of this study was to provide further insight into the clinical experience of AVAC.METHOD: We analysed data from 16 patients with severe AAV include
OBJECTIVE: Anti-neutrophil cytoplasmic antibody (ANCA)-associated vasculitides (AAV) are chronic, relapsing inflammatory diseases, yet reliable biomarkers for detecting relapse and organ involvement remain limited. This study aimed to identify plasma protein biomarkers that distinguish active disease from remission and to explore markers associated with lung and kidney involvement.METHODS: Plasma
