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Den uppsats undersöker hur varumärken som Gymshark och Tala använder behind-the- scenes (BTS) innehåll för att framstå som mer autentiska, vilket visar en övergång från en felfri varumärkesbild till genuint engagemang. Den analyserar BTS-innehållets roll i att avslöja ett varumärkes verkliga verksamhet och främja starkare konsumentrelaterade relationer genom igenkänningsfaktorer och sårbarhet. Des
The relevance of the ICT sector and telecom operators is predicted to grow rapidly within the next decade, mainly around their direct environmental impacts because of the ongoing expansion of mobile and fixed networks and increasing data traffic. Therefore, it is necessary to explore telecom operators' direct environmental impacts, considering the currently available information in sustainabil
This master thesis investigates the evolving skills required for Information Systems Development (ISD) in the context of increasing integration of Artificial Intelligence (AI). Utilizing a mixed-methods approach, the study combines quantitative analysis of job advertisements with qualitative insights from interviews with ISD managers. The job advertisements, sourced from the Swedish market, focus
Syfte: Syftet med denna forskningsstudie är att få en större inblick i vad som motiverar konsulter inom företagsutveckling och IT till karriärutveckling i relation till välmående. Frågeställningar: • Hur upplever konsulter att de motiveras till att göra karriär? • Hur upplever konsulter att motivationen samspelar med deras välmående? Metod: En kvalitativ studie genomförd med fenomenologiska semist
Social media has become a powerful tool in modern society, influencing people's views, attitudes, and outlooks on life. This study looks at the importance of social media on the cultural identities of Somali immigrants in Sweden as well as it also looks at whether social media helps or hinders the integration process viewed from a first-person perspective. Participant's perceptions of cult
Världshälsoorganisationen har, med hänsyn till den världsomfattande urbaniseringen och åldrandet, föreslagit att tillgängliga grönområden i städers utomhusmiljöer är en viktig aspekt för det hälsofrämjande åldrande. Med anledning av att det främst är den äldre andelen av äldre som ökar globalt, fokuserar denna studie på att undersöka tillgängligheten av grönområden för de äldre som bor i boenden sThe World Health Organization, have due to the current worldwide urbanisation and ageing trends, proposed that having available Urban Green Spaces (UGS) is an important factor for ensuring healthy ageing in urban areas. Since it is particularly the oldest proportion of the older adults that are increasing in global population statistics, this study focused exclusively on available UGS based on old
There are around 200 000 children being witnessed and/or being exposed to domestic violence in Sweden. However, there is a low amount that leads to any sort of conviction. This study addresses challenges that child interrogators face during interrogations with children. How they navigate the challenges together with the revised NICHD protocol and how the interrogators discuss the emotional demands
This master thesis will explore the application and challenge of Intelligent Driving Assistance System (IDAS) within China’s New Energy Vehicle (NEV) industry, aiming to identify and address user experience challenges to enhance interaction with smart driving features. Quantatitive research method, by survey and its analysis, is utilized to underscore the importance of user-centric design in devel
Ökad urbanisering och klimatförändringar har ökat risken för pluviala översvämningar i våra tätorter. Det finns idag många olika tillvägagångssätt att kartlägga vår exponering till översvämningsrisker. Det här arbetet undersöker innovativa metoder att använda enklare översvämningsverktyg för att öka resurseffektiviteten. Studien adresserar användningen av upptryckningsvolymer från endimensionella
In aviation, pilots engage in safety critical activities in the cockpit to guarantee a safe flight. Throughout history these activities have been transformed by introducing new artifacts in the cockpit, such as rules and technology, changing thereby the way in which pilots try to achieve safe flight outcomes. The recent introduction of the iPad in the cockpit of airlines, as part of the process of
This thesis investigates the implementation and challenges of Smart Cities, focusing on how different elements affect the decisions and strategies for integrating smart technologies. The study is based on qualitative interviews with professionals involved in Smart City projects. It highlights the diverse definitions and interpretations of the Smart City concept, emphasizing the importance of trans
Models of the bilingual mental lexicon, such as the Revised Hierarchical Model (RHM) and the Modified Hierarchical Model (MHM), suggest an asymmetrical pattern in the mental lexicons among bilinguals between two languages, and the representations are multi-dimensional. This study sets out to understand how bilinguals process the mental lexicon of two languages for abstract words and corresponding
Avtalsfrihet är en grundläggande princip inom avtalsrätten, vilket innebär att parter är fria att själva bestämma vilka de vill ingå avtal med och vad de vill inkludera i ett avtal. I sitt avtal kan parterna ofta också välja att begränsa det ansvar som de eller någon av dem annars har. Exempelvis kan avtalet innehålla ansvarsbegränsningar från skadestånd eller beloppsbegränsningar av det kontraktThe freedom of contract is a principle in common contract law, freedom of contract means that two parties are free to arrange the content of the contract however they like. Because they are free to dispose of the contract themselves, they can choose to include a disclaimer clause. However, there are restrictions. Parties can not include disclaimer clauses however they like because to minimize and
This paper explores the impact of recent policy reforms on civil society in Sweden, including the new Civil Society Strategy. Historically Sweden's civil society organizations (CSOs) have played a crucial role in enhancing political participation and accountability, strengthening democracy and human rights. However, recent changes have raised concerns about reduced communication, transparency,
This thesis explores the interplay of environmental degradation, socioeconomic pressures, and pastoral conflict dynamics in Northwestern Kenya, emphasising the role of young people. While initially aimed at understanding how these factors drive traditional conflicts, the research reveals that environmental changes act more as 'threat multipliers' than direct causes. It shifts focus to the
As the importance of sustainability increases more weight is laid upon using both greener building materials and efficient transportation systems. As more and more buildings are being built with wood and other light weight materials, and ever more slender constructions, the need to understand the impact of vibrations in these types of structures increases. Furthermore the increasing urban density
Wood density is a crucial trait in trees influencing carbon storage in forests, yet dynamic global vegetation models (DGVMs) neglect its variability under different environmental conditions. For this thesis, I integrated environmentally-dependent wood density into the DGVM LPJ-GUESS by simulating mean annual tree ring density based on temperature variables. The model considers earlywood and latewo
Extended Producer Responsibility (EPR) is a policy principle commonly used to manage plastic packaging waste in which the producer is taking a major role. The current discussions reached a point that discusses the necessity of an international EPR, which could extend the producer’s responsibility outside of its national boundary. However, the discussions are lacking those that involve multiple sta
