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Titel: Individanpassad Marknadsföring- Uppskattat eller ett hot mot konsumenters integritet? Seminariedatum: 2016-01-15 Ämne/Kurs: FEKH29, Examensarbete kandidatnivå i Marknadsföring, 15 hp Författare: Sofie Berggren, Anna Hallner och Yasmine Ströberg Handledare: Magnus Lagnevik Fem nyckelord: Individanpassad marknadsföring, CRM, köpbeteende, integritet, Facebook Syfte: Syftet med vår uppsaTitle: Personalized Marketing- do consumers appreciate it or is it a threat against integrity? Seminar date: 2016-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPS) Authors: Sofie Berggren, Anna Hallner & Yasmine Ströberg Advisor: Magnus Lagnevik Key words: Personalized marketing, CRM, buying behavior,

Malmö har sedan länge en levande musikscen, men det råder brist på replokaler och platser för musiker att mötas och arbeta i. Genom byggnadstypologin ”musikhus” undersöks kulturella, sociala och arkitektoniska aspekter inom musikverksamhet i både konsert-, studio- och repverksamhet. Som en utforskande del undersöks akustik och dess möjligheter, problem och kvaliteter. Kan upplevelsen av annorlun

Syftet med denna studie var att undersöka psykodynamiska psykoterapeuters subjektiva upplevelser och erfarenheter av vändpunkter i psykoterapi. Detta gjordes med en kvalitativ fenomenologisk-hermeneutisk ansats, med Tematisk analys som metod. Sex psykodynamiska psykoterapeuter och två som befann sig under utbildning till psykoterapeut intervjuades, och en psykoterapeut valde att skriva ner sin ber

Supervisors: Henriette Weibull, Department of Industrial Electrical Engineering and Automation, Lund University. Kristian, Engineer. Olof, Engineer. Anna, Manager.Background: An idea to replace metal foil with a printed pattern of metal paste (metal powder mixed with solvent and binder) and incorporate this into current production was born. Purpose: The purpose of this thesis is to survey current

This study explores entrepreneurship discourses in literature about entrepreneurial learning in Swedish elementary school and what subjects these aim to shape. The aim is to examine what motivates changes to entrepreneurship, how it is defined, and what political notions of the social and gender it establishes by using feminist theoretical premises, analytic categories of hegemony and subject form

Bakgrund: Enligt Socialstyrelsen minskar andelen specialistsjuksköterskor i vården trots att allt fler specialistsjuksköterskor utbildas. I ett försök att ge en förklaring till detta fenomen undersöktes därför två specialistsjuksköterskeutbildningars utbildning (anestesi och operation) samt dessa specialistsjuksköterskors beskrivning av introduktionen i yrket. Syfte: Syftet med studien är att be

The internship is dedicated to the modeling of RF and electrical performances of a 250 W Ka traveling- wave tube, using computation codes developed internally. The objective was to compare simulations and measurements in order to design a 5-stages collector. The modeling of the interaction wave -beam (RF model) is discussed in the first part. Simulations are done with the internal code MVTRAD. In p

Both energy security and the demand for energy, particularly from renewable energy sources, as principle drivers, call for the investigation of renewable energy potential in Poland. The city of Zabrze, located in the Upper Silesia province and urban zone of Katowice, dedicates continuous efforts to the improvement of its waste management against the background of European Union Directives requirin

“Energy Futures Øresund” is the final report on the energy system of the Øresund Region. It comprises a regional overview of the current state and trends of selected energy systems, discussions on potential technological solutions to overcome barriers and an analysis of the energy strategy of the island Bornholm. The report forms the basis for further strategic energy planning of Energi Öresund, a

In this bachelor thesis I study the prevalence of taqiyya among a group of Swedish Muslims belonging to the Twelver Shia sect. Furthermore I examine their opinions regarding its use and whether taqiyya is relevant in a contemporary Swedish context. Beside the empirical study, I use social theories to examine how the individual relates to their own right to religious interpretation outside the para

Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. Det här ledde till introduceringen av omni-kanalsstrategin.

Purpose: Based on excisting theories within marketing and psychology research investigate how scent marketing can affect customers and whether attitudes towards an ambient scent differ between men and women. Methodology: A quantitative study has been conducted with its starting point in positivism. A deductive approach has been used, meaning that a theory is being proven or disproven using a spec

Title: Attitude Behaviour gap - Consuming society for social responsibility? Seminar: 2016-01-14 Course: Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Damir Cehic, Awet Guadad, Roshna Güven Advisor: Annette Cerne Key words: CSR, ethical rules, consumer behavior, Attitude behavior gap, Crisis management Purpose: Our pu

“Strategic Energy Solutions” is the final report on energy solutions for a zero emission Öresund region. It consists of numerous solutions that have been, or can be, applied in the region in order to minimise the environmental impact of the energy sector. Additionally it includes a case study of energy transition projects on Lolland Island in Denmark. The report seeks to provide recommendations fo

During the recent decades, concerns about the environment and climate change have progressively gained importance in political, social and economic arenas. Amid environmental conferences and international political negotiations, on the business side corporations have scrambled to find ways to secure themselves and even prosper on an environmentally aware consumer base. This thesis examines how Ik

“The Future is distributed: a vision of sustainable economies” is a collection of case studies on distributed economies, a concept describing sustainable alternatives to the existing business models. The authors of this publication are international Masters students of the Environmental Sciences, Policy and Management Programme at the International Institute for Industrial Environmental Economics

In order to broaden the use of laccase and increase its economic practicability for industrial oxidative processes, we have immobilized the enzyme in cross-linked enzyme aggregates (CLEA). The immobilization was carried out in two steps consisting of 1) precipitation- and 2) cross-linking of the enzymes. A factorial design was used in order to reveal the importance of different process parameters

This thesis and technical report concentrates on distributed control using a distributed model predictive scheme. The model of a two room house and three room houses is build and a distributed model predictive control (MPC) algorithm is implemented in order to reach specified room temperatures with minimized energy effort in each room. For reference tracking Target Calculation and the delta input