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This study focuses on the perception of Nordic brands by Chinese consumers in the context of cross-cultural brand communication, with an emphasis on the influence of the country-of-origin (COO) effect and consumer ethnocentrism on brand attitude and purchase intention. The research adopts quantitative methods, through online questionnaire surveys. Consumers’ responses from new first-tier, first-ti

Driven by heightened Swedish consumer awareness and demand for verifiable information on food safety, ethics, and sustainability, this thesis empirically investigates how specific transparency attributes, presented via Information Systems (IS), influence trust and purchase decisions, aiming to bridge persistent information asymmetry in supply chains. Employing qualitative methods, including semi-s

Businesses today face significant challenges in sustaining themselves amidst intense competitive pressures. In this context, strategic positioning and differentiation strategies are fundamental for companies seeking to set themselves apart and gain a competitive edge. This study focuses on how consumer brands in highly competitive markets, leverage these strategies to achieve a Sustainable Competi

This thesis project explores the relationship between architecture and nature, with a focus on framing views, capturing the landscape and engaging with our senses. The main building consists of a sensory sauna that allows visitors to feel connected to the surrounding nature while being sheltered from the harsh climate.

In recent years, Generative AI has experienced a rapid increase in society and is now used all over the world. The purpose of this study is to find out how much energy and water a student in Lund, as well as all students in Lund, consumes when utilizing Generative AI. The method consists of a quantitative survey study that targeted students in Lund and was placed around Lund campus. The collected

Fruit-based beverages, such as juices and ciders, are widely consumed due to their nutritional value, but are also susceptible to microbial spoilage, contributing to food waste. This study aimed to investigate the presence and behaviour of spoilage microorganisms along the production lines of two fruit-based beverages: apple cider and a pear fruit drink. Sampling was conducted at various proce

Titel: När gästen stannar för länge: PE/VC-backning och långsiktig aktieprestation Seminariedatum: 5 juni 2025 Kurs: FEKH89, Examensarbete i finansiering på kandidatnivå, 15 högskolepoäng Författare: Amanda Hultgren, Amanda Tiverman, Emma Granö Handledare: Maria Gårdängen Nyckelord: Börsintroduktion (IPO), Private Equity, Venture Capital, PE/VC-backning, Buy and hold abnormal return (BHAR),

The exponential growth of Big Data, the Internet of Things (IoT), and Large Language Models (LLMs) has significantly increased the computational and energy demands of modern computing systems. In response, research has increasingly focused on alternative machine learning paradigms and hardware architectures that reduce model complexity and computational load. One such paradigm is the Kolmogorov-Ar

This study examines how Chinese CEOs construct culturally resonant brand personas through narrative strategies and archetypal roles across multiple digital platforms, using Lei Jun as a representative case. Grounded in a constructivist communication paradigm, the research integrates cultural branding theory, archetype theory, and narrative analysis to conceptualize branding as a process of meaning

In Axel Honneth's "The Struggle for Recognition" (1995), love as mutual recognition is dealt with through the psychoanalytic theory of Donald Winnicott, who focused principally on relations between parents and their young children. Consequently, Honneth's conceptualisation of love is ill-suited for application in the study of late modern adult romantic relationships. In this thes

The aim of this thesis is to explore how contextual factors shape experiences of work-related precariousness in a sparsely populated municipality in northern Sweden. In the thesis, the concept of precariousness is operationalized as relating to three dimensions: income, employment stability and employability, and access to social security. These dimensions are explored qualitatively through semi-s

The HIBEAM/NNBAR collaboration at the European Spallation Source (ESS) aims to discover processes of baryon number violation, such as neutron-antineutron oscillations, and it furthermore includes searches for sterile neutrons, ultralight axion dark matter particles, and nonzero neutron electric charge. The following investigation presents the characterization of the HIBEAM time projection chamber

Understanding the morphological evolution of galaxies requires efficient and accu- rate classification methods, particularly in large-scale simulations and observations. This thesis presents a deep learning approach for the automated morphological classification of Large Magellanic Cloud-like galaxies, using high-resolution N-body simulations from the KRATOS suite. The study focuses on detecting s

Corporate brands face a persistent paradox of staying relevant and exciting in dynamic markets while maintaining consistency with their core identity. This thesis explores how corporate brands navigate this tension, referred to as the corporate brand paradox, by examining newness as a practice. While existing literature recognises newness as a vital element for enabling successful change, it prima

Detta examensarbete undersöker hur kommunikation och samordning påverkar effektiviteten i byggproduktion, med särskilt fokus på användningen av det digitala verktyget Dalux inom Peab. Studien bygger på en kvalitativ fallstudie bestående av semistrukturerade intervjuer med yrkesverksamma hos Peab samt dokumentstudier. Det teoretiska ramverket inkluderar begrepp som Communication as Constitutive of

Distributed IT projects are increasingly common as organizations leverage global talent and digital collaboration tools. However, these projects are associated with elevated risk due to geographical dispersion, cultural differences, and organizational complexity. This study investigates how such factors influence the emergence and management of risk in distributed IT projects. Drawing on Instituti

Sarah Waters is an acclaimed author of several bestselling and award-winning novels. The existing body of research on Sarah Waters’ novel The Little Stranger has been valuable and mostly engages with and suggests a correlation between class and the hauntings taking place at Hundreds Hall. Some scholarly research has also explored the unreliable narration of the novel by focusing on different theme

The master’s thesis explores how employees in private and public sector organisations use AI-Powered tools in organizational decision-making and what benefits and challenges they experience from using such tools. Further, the study explores how these tools can be leveraged to support better decisions. For this, qualitative research was conducted, where data were collected through interviews with e