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Denna uppsats undersöker ifall marknadsföringsmetoden Pay What You Want (PWYW) har en starkare positiv påverkan på en konsuments attityd gentemot en produkt i förhållande till gratisprover (FREE). Detta undersöktes på studenter i Lunds Universitet med ett implicit test, SC-IAT. Medan FREE ger bort produkten utan extra kostnad tillåter PWYW konsumenten friheten att köpa en produkt till vilket pris This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. While FREE gives the product away without further ado, PWYW allows the consumer the freedom to buy a product at any amount of their

Using language as an instrument to achieve our visions has been the norm since the first guttural utterances of our ancestors. Our refined communication abilities of today have led mankind to achieve amazing progress, not the least of which is our ability to discuss about and plan for a sustained future. With the help of language, actors promote their often conflicting opinions about what the futu

There has been a lot of research on why some people become criminals and what might be behind this development. The reasons are many and often complex, but the common among in research seems to be that the bases for the development of criminal behavior in adulthood are laid early in life during the person's upbringing. My aim with this study has been to examine how the former criminals’ talk a

The aim of this study was to examine how adolescents perceive to social positions in school. The study was based on focus groups, we organised three different focus groups. One with four girls, one with five boys and one with two boys and two girls. We brought subjects to the groups that they freely discussed. The themes that we later on identified was popularity, social status, gender differences

I examensarbetet gjordes fyra variationer av en modell med målet att simulera torkningen av bark. Alla fyra variationerna jämfördes med experimentella data från en pilotanläggning och värme- och massöverföringskoefficienten kalibrerades mot experimentella data. De fyra modellvariationerna är: • Adiabatisk mättningsmodell • Värme och massöverföringskoefficientsmodell • Isotermmodell • FraktionsmodeDuring this master thesis four variation of a model were created with the goal to simulate the drying process of bark. All four variations were compared with experimental data from a pilot plant and heat and mass transfer coefficient were calibrated against the experimental data. The four model variations are: • Adiabatic saturation model • Heat and mass transfer coefficient model • Isotherm model

Studien syftar till att, med hjälp av Bourdieus teorier om fält, kapital och habitus, tolka fyra individers upplevelser av vad det innebär att vara restauranch samt reda ut vad drivkrafterna är bakom att söka sig till restaurangbranschen och specifikt bartenderyrket. Vidare syftar studien till att få en ökad förståelse för restauranch med hjälp av Thorntons teorier om subkulturer. För att uppnå sy

År 1991 genomfördes ändringar i fastighetsbildningslagen som gjorde det möjligt att bilda stora bostadsfastigheter med mark för mindre djurhållning och växtodling, vilket tidigare inte ansågs lämpligt. År 1994 genomfördes ytterligare ändringar i FBL som innebar att det företagsekonomiska kravet på jordbruksfastigheter sänktes, vilket gjorde att man kunde bilda mindre jordbruksfastigheter för deltiIn 1991 there was an amendment in the Swedish Real Property Formation Act, which made it possible to form large residential property units with agriculture land for small livestock and crop production. In 1994 another amendment made it possible to form smaller agriculture property units than previously. In connection with this, demarcation problems occurred. The purpose of this master thesis is to

Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. The purpose of this study was to improve the knowledge about vi

Denna uppsats har syftet att analysera huruvida den ökande e-handeln pressar inflationen nedåt. Vi har behandlat och undersökt varierande teorier gällande faktorer som berörs av den ökande e-handeln, främst hur den väntas påverka prissättning och produktivitet genom ökad konkurrens från tre olika nivåer: producent-, konsument- och marknadsnivå. Data har sammanställts till paneldata för 30 europeisThis paper has the purpose of analyzing whether the growing e-commerce is pushing down inflation. We have dealt with theories concerning how e-commerce might affect price setting and increase competition on consumer-, producer-, and market level. Data concerning 30 European countries during a time period between 2002-2014 was set into a panel data and analyzed in an econometric framework. Our resu

In Sweden, a sign of success is education, hard work, and ultimately gainful employment. Being employed, however, sometimes carries a risk of being exposed to either physical and/or psychological violence. In judicial-related occupations, the risk of being exposed to such violence are higher than in others. The aim of this study was to identify and analyze professional norms among the employees a

Author: Emil Bengtsson Title: Flexploitation or flexibilisation? - A cross-sectional study of youth well-being in a changing labour market. Supervisor: Max Koch Assessors: Roberto Scaramuzzino & Katarina Jacobsson The aim of this study was to explore the development of well-being among youth in the Nordic countries in relation to changing labour market conditions. The dimensions of focus cons

Häri beskrivs en metod för sulfonering av EPDM. Detta examensarbete syftade till att tillverka jonledande, elastomera filmer för korrosionshämmande packningsmaterial. För att uppnå jonledning svälldes vulkaniserade prover i 1,2-dikloretan innan sulfonering med trimetylsilyl klorsulfonat som sulfoneringsagent. Förändringar i mekaniska och termiska egenskaper utvärderades, samtidigt som jonledning sHerein a method for sulfonation of EPDM is described. This thesis aimed to prepare ion conducting elastomer films for use as corrosion inhibiting materials. To achieve ion conductivity, vulcanised samples were swelled in 1,2-dichloroethane and sulfonated using trimethylsilyl chlorosulfonate as sulfonating agent. Changes in mechanical, thermal and ion conductive properties were assessed. Sulfonated

Background: Since the last decades of the twentieth century there have been lots of companies who had moved their production processes from the origin country to another different country because of a lower cost of operations in the new location. These better conditions were due to fewer labor costs, fewer land prices, fewer transport costs and lower taxes, among others. However, nowadays reshorin

Bra tryck för fjärrvärme Nio av tio flerbostadshus i Sverige värms med fjärrvärme, där värmen produceras i stora anläggningar och leds ut till kunderna via rörledningar i marken. När ledningsnät förstärks uppstår ofta komplexa system där det är svårt att veta vilka vägar vattnet tar. Detta examens-arbete har resulterat i ett datorprogram som räknar ut vilken väg vattnet tar i nätet och hur detta pLarge district heating networks often have a complex structure that requires iterative calculations to determine the flow distribution throughout the network. This Master’s thesis describes a piece of software implementing methods and data structures to determine and present the flow distribution and pressure state in such district heating networks. The purpose of the thesis work was to create a t

Josefin Palmqvist Risk- och sårbarhetsanalyser i Skånska kommuner Idag är det ett faktum att människans framfart påverkar miljö och klimat på ett negativt sätt. Mänsklig aktivitet leder till ett förändrat klimat, en sådan förändring av klimatet leder i sin tur till effekter på samhället i form av exempelvis översvämningar, värmeböljor och skyfall. Därför är det viktigare än någonsin att kommunerThis paper highlights the work with risk and vulnerability in Lund’s municipality. It also shows how three other municipalities in Scania work with these questions and how their work is different from their work in Lund’s municipality. How these municipalities’ work with these types of questions is presented through a review of different reports linked to each municipality and also through a prese

The purpose of this paper is to explore how competency is evaluated in the process of recruiting and selecting corporate leaders and managers. Another perspective is to understand the role of diversity in the process and how it affects the outcomes of hiring decisions. Qualitative interviews were analyzed from a single case study of eight leaders from the manufacturing sector. Empirical data regar

This study was carried out in order to identify the main insect species responsible for forest damages (pests) in Sweden, and to explore the relationships between insect outbreaks and environmental variables (temperature, precipitation, and availability of insect host trees, including storm damaged trees). Special attention was given to changes in management practices through time, and their conse