”Thank you so much for keeping all of us in the Emporium gainfully employed” : The Relationship between Fan and Merchant in the Wincanton Hogswatch Celebration
This paper examines relationship between fans and merchants in the Hogswatch celebration; a celebration of all things Discworld held in November in Wincanton, Somerset. Using socioeconomic theories on the different modes of exchange – gift economy (Gavin & Phipps) – the article explicates a relationship between fandom and dealers of intertextually linked products, resembles a gift economy syst
