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En marknadsföringsguide till Inbound Marketing En kvantitativ enkätstudie om konsumenters självrapporterade upplevelser av marknadsföringsstrategier i relation till högengagemangsprodukter online. Det primära syftet med studien var att undersöka hur marknadsföringskonceptet Inbound Marketing påverkar det digitala konsumentbeteendet i relation till högengagemangsprodukter. För att besvara studiensA marketing guide to Inbound Marketing A quantitative survey of consumers' self-reported experiences of marketing strategies in relation to high-engagement products online. The primary purpose of this study was to investigate how the concept of Inbound marketing affects Digital Consumer Behavior in relation to high-engagement products. To answer the purpose of the study, a research question w

Den ökande konkurrensen bland varumärken har höjt trycket på medarbetarnas betydelse för organisationernas externa rykte. Det finns dock begränsad forskning kring medarbetarnas egna upplevelser samt kring hur de själva upplever ambassadörskap. Inom ramen för denna studie, har det genomförts semi-strukturerade intervjuer med visstidsanställda medarbetare för att skapa förståelse för deras roll som The increased competition amongst brands has raised the importance of coworkers to strengthen the organizational reputation. The research seen from an employee perspective on how these coworkers themselves experience brand ambassadorship is although limited. Within the frame of this study, semi-structured interviews have been conducted to gain a broader understanding of how temporary employees are

Förevarande studie ämnade undersöka hur destinationsutvecklare upplever en stads image samt om och i sådana fall hur man som destinationsutvecklare förhåller sig till denna. Vi avsåg inte definiera Malmös image från ett invånarperspektiv, utan snarare fokusera på hur stadens image upplevs av destinationsutvecklare, vilket fyller ett identifierat gap i forskningen. Således bidrar studien till den sThe purpose of this study was to examine how destination developers define their assigned city’s image and how they relate to it when practising the place brand. Instead of examining the residents’ understanding of the image, we intended to focus on how representatives from the municipality perceive Malmös images which fulfills an identified research gap. Thus, the study contributes to the meaning

This thesis aims to understand the implications of the People’s House in the village of Vanneberga, focusing on the years around its establishment in the early 20th century. Located in the southern Swedish province of Skåne, the house was founded in a rural area much dominated by the landed estate of Trolle-Ljungby. The building association that created the house comprised people from the area of

In 1975, church sanctuary re-emerged in the Netherlands with a new purpose: to protect asylum seekers from deportation. During church sanctuary events, church sanctuary providers host asylum seekers in or around the church building, operating on the understanding that the government will not enter a church to make arrests. The practice is not illegal, but at the same time is not recognized as a ri

Syftet med undersökningen är att få en djupare förståelse för vad värderingsdrivna marknadsföringsinitiativ genererar i relation till trovärdigheten för hållbarhetsarbete ur ett konsumentperspektiv. Vidare ämnar studien att undersöka hur det tillämpas av ett varumärke inom fast fashion-industrin, i den sociala kontexten på Facebook och Instagram. Organisationen Gina Tricot har använts som ett empiThe aim of this thesis is to explore how the credibility for an organization's sustainability work is affected using value-driven marketing communication, communicated on Instagram and Facebook. Furthermore, the study intends to investigate how it is applied by a brand in the fast fashion-industry. The organization Gina Tricot has been used as an empirical example to conduct the analysis, base

A knowledge of far field temperatures is valuable for Performance Based Design structural analysis and life safety analysis, where a parametric study is needed. A fire model using multiple zones called a multi zone (MZ) fire model has in previous studies shown good potential as an analytical tool for predicting far field temperatures in large compartments. This thesis aims to build upon the existi

The EU-Ukraine Association Agreement (EU-Ukraine AA/DCFTA) was signed in 2014 and became fully effective in 2017. It includes a detailed section on State aid, which is based on EU law. There is also a provision (Art. 264), which requires Ukraine to use EU law instruments during State aid control enforcement. The language employed presupposes that both the Union and Ukraine strive to achieve the ho

I denna experimentella studie undersökte vi hur en-session-behandling med exponering och responsprevention (in vivo) fungerar för individer diagnostiserade med OCD enligt DSM-5. Effekten av en-sessionens-behandling med ERP jämfördes med en kontrollgrupp som fick psykoedukation i form av att läsa en text om kognitiv teori och emotionsteori. Baslinjemätningen, som bestod av självskattningsformulär BIn this experimental study, we investigated how one-session treatment with exposure and response prevention (in vivo) works for individuals diagnosed with OCD according to DSM-5. The effectiveness of the one-session treatment ERP was compared with a control group who received psychoeducation in the form of reading a text on cognitive theory and emotion theory. The baseline, which consisted of self

This study contributes to the understanding of how organizational identification is impacted by the involuntary shift to working from home and losing the office, due to the COVID-19 pandemic. In addition, it investigates responses used by employees to cope with the loss of the office. The study's theoretical contribution is to literature on remote working and organizational identification by e

During the last couple of years the United Nations has increased its focus on sustainability and combating climate issues through Agenda 2030 and the Paris Agreement. Simultaneously, new investments in sustainable funds and environmental funds have increased greatly. As more investments are targeting sustainable funds and environmental funds, this thesis aims to investigate if there are any statis

Denna kandidatuppsats undersöker kopplingen mellan tre välmåendemått, life satisfaction, psykologisk flexibilitet and psykologisk inflexibilitet och tre kreativitetsmått, kognitiv flexibilitet, originalitet och creative self-efficacy. Huvudhypotesen var att det finns en koppling mellan kreativitet och välmående. Det var en kvantitativ tvärsektionell studie i forma av en enkät. 120 personer svaradeThis thesis investigated the connection between three well-being dimensions consisting of life satisfaction, psychological flexibility, and inflexibility and three creativity measures consisting of cognitive flexibility, originality, and creative self-efficacy. The hypothesis was that there was a connection between creativity and well-being. It was a quantitative study with a cross-sectional desig

The aim of this study was to examine how healthcare workers, who have taken part of an internal reflection group, and counselors, who lead the group, describe their experience and what this means for the salutogenic factors comprehensibility, manageability and meaningfulness. The study was conducted through interviews with six assistant nurses and two counselors from one ward at Skånes universitet

Museums have long had an important role as institutions for learning and education. In recent years, the pedagogical role of museums has become more important. Museums can offer a different kind of learning compared to the formal education system, and museums can be important resources for schools. However, as a recent report from The Swedish National Heritage Board shows, many museums are struggl

Sulfaterade peptidkedjor som framtida läkemedel I kroppen finns det många biologiska processer som ständigt måste hållas igång för att den ska fungera. Glykosaminoglykaner (GAGs) är långa, linjära polysackarider som utgör en viktig del i kroppen där de bland annat reglerar cellulär tillväxt, celldifferentiering och sårläkning. Många av dessa GAGs är i hög grad sulfaterade och karboxylerade vilketGlycosaminoglycans (GAGs) are polysaccharides that are involved in many biological processes. Heparin and dermatan sulfate are highly sulfated GAGs that are involved in the coagulation cascade by regulating thrombin and are used as anticoagulatory drugs. Various peptides have been suggested to constitute the foundation of GAG mimetics to find alternative drugs. This bachelor thesis is focusing on

Performance management systems (PMSs) are tools that connect a company's strategy and daily operations, play an essential role in achieving company goals, and have received more and more attention. However, current studies on PMSs focus more on the macro company perspective and pay less attention to cost centers that do not directly contribute to the company's strategy implementation and g

This study aims at examining participants’ experience and knowledge gained from partaking in a mindfulness based group therapy. Further, the purpose is to understand how the gained experience and knowledge relates to the caregiver’s intentions with the group. In order to fulfill the purpose of this study seven semi-structured interviews were conducted. The respondents were patients that during 202

Denna studie behandlar kvinnliga gymnasieelevers individuella förutsättningar och upplevelser gällande skola och studier. Syftet med studien är att öka förståelsen för hur habitus och utbildningsmässiga och sociala faktorer påverkar elevers framtidssyn och upplevelser av utbildning. Studiens tre frågeställningar fokuserar på hur sociala förutsättningar och habitus påverkar val av skola, upplevelse