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Titel: Mikroinfluencers och produktengagemang: En kvantitativ undersökning av trovärdighetens påverkan på köpprocessen Seminariedatum: 2024-01-10 Ämne/Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Ruth Landström, Oscar Syrén, Olle Wallinder Handledare: Veronika Tarnovskaya Nyckelord: Influencer marketing, mikroinfluencers, engagemangsnivå, trovärdi
Uppsatsen analyserar samtida svensk klimatretorik. Som analysobjekt används texter från två svenska klimatdebattörer, Aftonbladets nyhets- och grävchef Jonathan Jeppson och Dagens Nyheters kulturchef Björn Wiman. Tillsammans har deras tidningar en potentiell räckvidd som motsvarar nästan halva befolkningen. Syftet är att undersöka hur de väljer att presentera klimathotet, vilka argument de använ
Överskuldsättning är ett växande samhällsproblem men kopplingen till suicidförsök är inte välbeforskad. Föreliggande tvärsnittsstudie syftade till att undersöka psykologiska faktorer som är relaterade till suicidförsök hos överskuldsatta individer i Sverige. Deltagarna bestod av 641 överskuldsatta individer, inklusionskriterierna var att deltagarna skulle vara skuldsatta och varit föremål för inkaOver-indebtedness is a growing societal issue, however, the connection to suicidal behaviour is not well-researched. This cross-sectional study aimed to investigate psychological factors that are related to suicide attempts among 641 over-indebted individuals in Sweden. Inclusion criteria were being indebted and having been subject to debt collection measures and/or seizure orders by the Swedish E
This thesis explores the use of Hydra for real-time reconstruction of environments in extended reality (XR). The development of the prototype was performed in an iterative manner. Three iterations were executed, each resulting in a prototype with improvements related to the takeaways from the preceding prototype. The final prototype consisted of two scenes. The first scene consisted of rendered f
In 2012 physicist Peter W. Higgins formulated a theory about elementary particles that can be created out of nothing. If these particles are exposed to extremely high speeds, friction arises which forces a new particle to form, a so-called Higgs boson. Based on two elementary particles, you can create a new mass; matter which was not there from the beginning. In the media, the Higgs boson was nick
The amount of people in Sweden that studies on a higher level has increased a fair amount during the period 1990-2020. With a higher level of education, the graduates expect to be compensated for the time spent, with, for instance, a higher salary. Although during the same time studied, data and statistics show a negative trend regarding the profitability of the education, meaning that graduates r
Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. Earlier research has explored and aroused criticism against the trend of automation and digitalization, urging companies to move towards a more custome
Studiens syfte är att undersöka hur unga vuxna uppfattar produktplaceringar i tv-serien Emily in Paris. Strävan är att uppnå en större förståelse för hur konsumentens köpintention påverkas av produktplaceringar, samt produktplaceringens påverkan på konsumenternas attityd och kännedom gentemot varumärken. För att besvara frågeställningar har en kvalitativ studie genomförts med 12 semistruktureradeThe aim of this thesis is to examine how young adults perceive product placements in the tv show Emily in Paris. The ambition is to achieve a greater understanding of how consumer purchase intention is influenced by product placements, as well as the impact of product placements on consumers' attitudes and awareness towards brands. To answer the research questions, a qualitative study has bee
In recent years, the emergence of artificial intelligence and automated algorithms in financial advisory services have democratized financial advice and have the potential to revolutionize investment strategy. This shift is of importance for retail investors, as they deal with behavioral biases affecting their investment decisions. This thesis investigates robo-advisors' ability to mitigate th
Shared reading är en läsfrämjande metod som, inom ramen för ett forskningsprojekt, har varit en del av behandlingen dagvård för patienter med anorexia nervosa. Föreliggande studie undersökte deltagarnas och läsledarnas upplevelser av shared reading. Sju semistrukutrerade intervjuer genomfördes, fem med deltagare och två med läsledare, och analyserades med reflexiv tematisk analys. Analysen av inteShared reading is a literature-promoting method that, as part of a research project, has been incorporated into the day care treatment for patients with Anorexia nervosa. The present study explored the experiences of participants and reader leaders involved in Shared reading. Seven semi-structured interviews were conducted, five with participants and two with reader leaders, and were analyzed usin
Hbtq-personer rapporterar sämre psykisk hälsa samt trivs sämre på arbetet än andra, något som kopplats till begreppet minoritetsstress. Tidigare forskning har även lyft copingstrategier som en möjlig faktor som påverkar sambandet mellan utsatthet för kränkningar och påverkan på mående. Syftet med denna studie var att undersöka hur copingstrategier och ohövlighet på arbetsplatsen (eng. workplace inLGBTQ individuals report worse mental health as well as lower job satisfaction than others, something that has been associated with the concept of minority stress. Previous research has also highlighted coping strategies as a potential factor that affects the association between experienced discrimination and its effect on mental health. The aim of this study was to explore how coping strategies a
Examensarbetets titel: Glänta på dörren till styrelserummet: de opolitiska politikerna i en styrelse Seminariedatum: 2024-01-11 Kurs: FEKH49 Examensarbete i organisation på kandidatnivå, 15 högskolepoäng Författare: Klara Lindborg Gobom, Bianca Ström & Klara Wilhelmsson Handledare: Stefan Sveningsson Nyckelord: Styrelse, bolagsstyrning, identitet, politik, kommunägda bolag Frågeställning
Medarbetarnas trivsel på arbetsplatsen har en direkt koppling till både arbetsmiljöns och organisationens utveckling. En ogynnsam arbetssituation kan leda till en ohälsosam arbetsmiljö med resultat som hög frånvaro samtidigt som en gynnsam arbetssituation där medarbetare upplever en hög arbetstillfredsställelse visat sig minska frånvaron i arbetet. En organisations framgång är därmed starkt beroenThe well-being of the employees in the workplace directly correlates with the development of both the work environment and the organization as a whole. An unfavorable work situation can lead to an unhealthy working environment, resulting in high absenteeism, whereas a favorable work situation where employees experience high job satisfaction has been shown to reduce absenteeism. Therefore, the succ
Denna rapport utforskar dynamiken i konsumentbeteende, särskilt fokuserad på varumärkeslojalitet och engagemang. Genom kvalitativa intervjuer med fem deltagare undersöker studien hur individers egenskaper, som bakgrund, intressen, och livsstil, påverkar deras förhållande till varumärken. Deltagarna reflekterar över olika aspekter av lojalitet och hur de associerar varumärken med sin egen identitetThis report explores the dynamics of consumer behavior, with a particular focus on brand loyalty and engagement. Through qualitative interviews with five participants, the study examines how individuals’ characteristics, such as background, interests, and lifestyle, influence their relationship with brands. Participants reflect on various aspects of loyalty and how they associate brands with their
This report evaluates a newly made investment in FIB, First Response Crew manager in Medelpad´s Rescue service Association (MRF). The focus is to by interviews and statistics present a picture of the current situation of how well FIB is working. The results of the interviews were categorized into different themes from which the results were later discussed together with the results from the statis
This thesis investigates fusion techniques in multimodal transformer models, focusing on enhancing the capabilities of large language models in understanding not just text, but also other modalities like images, audio, and sensor data. The study compares late fusion (concatenating modality tokens after separate encoding) and early fusion (concatenating before encoding) techniques, examining their
This qualitative study aims to investigate the meaning of the smartphone for young people as well as the way young people experience their parents and the staff at schools relating to them using their smartphones. It also investigates young peoples thoughts about restrictions made by their parents and the staff at school and if or in what ways the restrictions may affect the relationship between a
