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Please discuss the courses you want to apply for with your supervisor before completing the application form. If the number of applicants exceeds available places, applicants are prioritized as follows:PhD students from the Department of Psychology, Lund UniversityPhD students from the Faculty of Social Sciences, Lund UniversityPhD students from other faculties at Lund UniversityExternal PhD stude

https://www.psy.lu.se/how-apply - 2025-11-27

Beyond knowledge management : understanding how to share knowledge through logic and practice

The aim of this paper is to develop our understanding of how knowledge is shared within a professional service firm. Insights from a 1-year ethnographic study suggest that it is important to go beyond the ‘theoretical limitations’ of knowledge management in order to understand how to manage knowledge within a firm. From the analysis of how knowledge is shared in practice, three logics emerge that

Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

How to source from Russia? - A multiple case study of six companies’ experience of purchasing in Russia

Abstract Title: How to source from Russia? - A multiple case study of six companies’ experience of purchasing in Russia. Authors: Richard Werthén, Technology Management Johan Öhlén, Production Engineering and Management Supervisors: Christer Kedström, Dept of Business Administration Johan Lundin, Dept of Industrial Management and Logistics, Engineering Logistics Rolf Blomgren, Purchasing Manager S

How to become the Leader of the Mobile Telecom Industry

Five main observations have been made. First, the integration is likely to continue within the mobile telecom industry. Second, the value creation process will change significantly during the next few years. Third, the operators must reinvent their position in the value chain to maintain high profitability. Fourth, ecosystem keystones will capture most of the value. Fifth, flexibility will become

"How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market" -a case study of Swedish high-quality design brands

Title: “How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market” -a case study of Swedish high-quality design brands Date of the seminar: 2010-06-03 Course: BUSM08. Degree Project in International Marketing and Brand Management Authors: Emilie de Craene, Madeleine Larsson and Charlotta Samsson Advisor: Ulf Elg Keywords: country-of-origin, country imag

How to catch the carrot - En studie om synen på motivation och belöningssystem

I merparten av litteraturen för vårt valda ämne diskuteras yttre belöningar i form av ekonomisk ersättning ingående medan inre belöningar i form av till exempel erkännande och ökat ansvar bara benämns i förbifarten när det gäller motivation av de anställda. Den uppsats vi tagit del av som behandlar belöningssystem och motivationen menar att detta bör ändras då de i sin rapport fick fram att anstäl

How to make decisions on software based service development in the mobile handset industry

Summary Title: How to make decisions on software based service development in the mobile handset industry. –The Rapid Model for Holistic Application Evaluation Authors: Per-Inge Andersson Patrik Dreveborn Tutors: Björn Regnell, Department of Computer Science, Lund University Robert Wenglén, School of Economics and Management, Lund University Problem formulation: Academically the questions of findi

How to manage the recession

In knowledge based industries, how has the changing economic climate in the United States altered hiring and training programs? Technology related jobs have faced a shortage of educated workers in the past and this trend was expected to continue in the future (See Waiting for Superman). With this situation in mind, has this sector followed the stereotype of the recession by laying off workers and

How to carry out an entrepreneurial project alone and the importance of social networks – a self observational study

This theoretical reflections evaluates my own learning experiences during six months in the master program of entrepreneurship at Lund University. I will focus on how to carry out an entrepreneurial project alone and what importance networks have in this process. I will use four main areas of theory that I will discuss and analyze; The comparison between team start-ups and solo start-ups, networki

How to develop Balanced Scorecard into Strategy Map--A case study of Ericsson

our study purpose is about how to develop a model from Balanced Scorecard to Strategy Map, we chosen Ericsson as our case study. we start with the research of the Ericsson's BSC, then find the problems which existing in BSC. Ana then built the Strategy map from these problems, use the advantages of the Strategy Map to complement BSC.

The MaP of Opportunities- How to Create Value in the Older Machine Segment

MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. The service and parts market penetration rate decreases in the Danish market as the machine ages, but the need of service and parts increase why we argue that there is a market potential not being exploited as of to

Brandrisker och brandskador - hur kan de påverkas. Fire hazards and fire damgages - how to influence them

Det är angeläget, att det schematiska sätt, som nu normalt tillämpas för en dimensionering och utformning av en byggnads eller ett samhälles försvar, på sikt ersätts med ett mer kvalificerat förfarande, som bygger på funktionsbaserade analyser eller bedömningar av brandpåverkade systems reaktion för alternativa möjliga scenarier. Detta är huvudbudskapet i följande rapport, som beylser förutsättnin

"How to become a sugar buster"

Vår studie ämnar att skapa en djupare förståelse för komplexiteten som små företag står inför när de ska tränga igenom dagens mediebrus och nå fram med sina budskap till konsumenten. Studien omfattar tre frågeställningar som utgår från våra två nyckelteorier; agendasättande teori och corporate storytelling. Vi har exemplifierat vår studie på ett litet företag som heter DoubleGood, som till sommare